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The Salvation Army of Roanoke kicks off new ‘Love Beyond’ campaign

Feb 15, 2022

ROANOKE, Va, – The Salvation Army is spreading love in a different way this Valentine's Day.

The nonprofit launched a new campaign called, "Love Beyond." They're hoping the new campaign will remind people of the services they offer year-round.

"What we are really trying to educate the community with is the fact that we are here every day. We can come alongside people and help them in pretty much every single need. Whether it's a disaster, whether it's needing a food box or utility assistance, said Captain Jamie Clay of The Salvation Army of Roanoke.

Each month, "Love Beyond" will have a new focus. The Salvation Army of Roanoke is recognizing February as "Love Beyond Violence." Highlighting the domestic violence shelter, Turning Point.

"Obviously at Turning Point, we have a lot of domestic violence that has occurred. We've had a 69% increase in the need that's been asked for through our hotline," said Capt. Clay.

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