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Our Leadership

The Army dedicated to Doing the Most Good in North Texas

EXECUTIVE LEADERSHIP Team

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Majors Bethany and Todd Hawks, North Texas Area Commanders

Majors Bethany and Todd Hawks assumed the role as North Texas Area Commanders in June 2020. They oversee one of The Salvation Army USA's largest Area Commands, covering a five-county region: Collin, Dallas, Denton, Ellis and Tarrant Counties. Operations include 30 Salvation Army officers, more than 200 staff members, and a budget of $41 million to deliver an extensive range of compassionate services and spiritual programs to meet human need without discrimination.

The North Texas Area Commanders are responsible for a faith-based nonprofit organization that includes 13 community centers, four homeless shelters, two apartment buildings for senior citizens, two social service centers, and two Christmas assistance centers.

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Jay Dunn, Managing Director of The Salvation Army of North Texas

Jay Dunn is the managing director of The Salvation Army of North Texas. He is responsible for charitable operations including fundraising, business administration, and programming and is leading activities to develop financial resources, renovate and build facilities, increase investments in employees, integrate spiritual care and social services, collaborate with other service organizations, and expand outcomes-oriented programming.

Before assuming his role as managing director, Jay worked as a consultant to facilitate The Salvation Army’s development of a vision and long-range plan for Collin, Dallas, Denton, Ellis, and Tarrant Counties – to be one Army with many fronts helping North Texans combat poverty, addiction, and homelessness and achieve and maintain sufficiency.

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Christina Cavalier, Senior Director of Community Relations

Christina Cavalier is the Senior Director of Community Relations. In her role, she leads marketing and public relations initiatives and manages relationships with donors and volunteers to oversee fundraising campaigns and events that provide essential financial resources to the organization throughout the year.

In addition to leading campaign initiatives, she is the point person in the five-county region for building relationships and maintaining relationships with corporate partners, foundations, and donors. Over the past decade, Christina has been a thought leader in the nonprofit space for effective fundraising and corporate relations.

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Shannon Howard, Senior Director of Business Administration

Shannon Howard is the senior director of business administration. She leads the financial, accounting, property, human resources, and information technology functions for the North Texas Area Command by providing strategic direction and efficiencies to support social service programs and fundraising campaigns.

With two decades of experience, Shannon has become an expert in the nonprofit space for business administration initiatives. Before joining The Salvation Army of North Texas Area Command in 2008, she was the corps accountant at the Eastern Michigan Divisional Headquarters and associate chief accountant at the Texas Divisional Headquarters. Shannon proudly began her career working at a Salvation Army children’s home in Santiago, Chile.

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Sherrie Roberts, Doswell Foundation Area Director of Children & Youth Programs

Sherrie Roberts is the Doswell Foundation Area Director of Children & Youth Programs. She oversees the operations of all Salvation Army-led children and youth programs in North Texas, including The Salvation Army Boys & Girls Club, Arlington Youth Education Town and Project Tomorrow Christian School Programs, Summer Day Camp, and After-School Programs.

The Salvation Army’s initiatives and mission are what she’s most passionate about, especially when it involves youth development. Sherrie brings over 13 years of supervisor experience in children and youth development, as well as programs.

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Beckie Wach, Executive Director of Adult and Family Programs

Beckie Wach is the executive director of The Salvation Army’s adult and family services for North Texas. She leads the planning, development, administration, and supervision of the organization’s adult and family services, which includes behavioral health, shelter and housing, social work and social services, childcare services, health services, and food service activities. Prior to this role, she served as the executive director of The Salvation Army’s J.E. and L.E Mabee Service Center in Fort Worth.

With over 25 years of nonprofit experience, Wach is passionate about youth development, coaching, and crisis intervention. She has been tapped for her expertise on several issues related to domestic violence and human trafficking at the local and national levels.

In her role, Wach is also responsible for directing staff selection, policy and procedure development, and compliance at The Salvation Army of North Texas’ 21 centers of operation across Dallas, Tarrant and Ellis, and Denton and Collin counties.

Leadership Team

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Blake Fetterman, Planning and Development Consultant

Blake Fetterman focuses on governmental relations, land development, research and development, strategic planning and leadership with The Salvation Army of North Texas as the new planning and development consultant.

With 19 years of experience, she previously served as the executive director of the Carr P. Collins Social Service Center; the region’s largest center of operation that shelters homeless populations and that provides 24/7 support to our neighbors in their fight against addiction and poverty.

Additionally, Fetterman served as the point person in Dallas, Tarrant and Ellis, and Denton and Collin counties for building relationships with policymakers, assessing needs in local communities, and developing concepts that lead to long-term sustainability.

As an active member of the community, she has experience serving for the Anti-Poverty Coalition of Greater Dallas, The Salvation Army National Opioid Crisis Response Taskforce, the City of Dallas Commission on Homelessness, the City of Dallas Domestic Violence Taskforce, and the Metro Dallas Homeless Alliance.

Social Services

 

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Sarah Masih, Director of Adult and Family Services for Dallas County

Sarah Masih is the director of adult and family services for Dallas County. She serves at The Carr P. Collins Social Service Center in Dallas and coordinates services at the corps community centers throughout Dallas County.

In addition to overseeing the programming at Carr P. Collins, Masih works alongside corps officers within Garland, Irving, and Oak Cliff to develop and implement programs focused on fighting poverty, addiction, and homelessness in those specific communities.

Over the past decade, Masih has dedicated her work in the nonprofit and hospital sectors as a social worker to serve the residents of Dallas County in compassionate and holistic ways.

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SHARON GOODLETTE, SENIOR MANAGER OF ADULT AND FAMILY SERVICES FOR COLLIN AND DENTON COUNTIES

Sharon Goodlette serves as the senior manager of adult and family services for Denton and Collin Counties. In this role, Goodlette coordinates programs and services for The Salvation Army of North Texas in the two-county area.

After retiring from the public sector in 2019, Goodlette felt drawn to return to the workforce and serve with The Salvation Army to utilize her skills, education, and experience in the fields of counseling, property management, and restaurants. Prior to her current role, Goodlette served as the program supervisor and office manager for The Salvation Army’s shelter in Denton.

Goodlette strives to develop, implement, and expand programs and services designed to positively impact the lives of the most vulnerable population in our communities by offering programs that will set a benchmark for all other organizations within the Continuum of Care for North Texas.

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Deborah Bullock, Director of Adult and Family Services for Tarrant and Ellis Counties

Deborah Bullock is the director of adult and family services for Tarrant and Ellis counties. In this role, she is responsible for planning, developing, administering, coordinating, and evaluating adult programs that include social services, shelter and housing, behavioral health, and food services at the social service centers and corps located in Tarrant and Ellis counties.

With nearly three decades of experience working in the human services field, she has expertise in providing leadership, grant management, and program service delivery. Bullock has extensive experience in serving specialized populations, including but not limited to substance abuse, homelessness, criminal justice, mental health, and survivors of human trafficking and domestic violence.

Alongside Majors Frankco and Martha Higdon, Bullock provides emotional and spiritual support, shelter, meals, and rental assistance to those in need at the J.E. & L.E. Mabee Social Service Center in Fort Worth.

Community Relations

 

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Libby Camp, Associate Director of Development for the North Texas Area Command

Libby Camp is the associate director of development for The Salvation Army of North Texas. With over two decades in the nonprofit sector, Libby is passionate about helping those in need.

Prior to her current role at The Salvation Army of North Texas, she served as a senior development specialist. Previously, she served as director of major and planned giving and the interim director of development during the Dallas Museum of Art’s transition to free admission. Prior to that role, Libby was a regional director of development for Southern Methodist University during their $1 billion Second Century Campaign.

Libby earned her Bachelor of Journalism degree at The University of Texas at Austin and studied nonprofit management at Texas Tech University.

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James Jenner, Director of Community Relations for Dallas County

James Jenner serves as the director of community relations for Dallas County for The Salvation Army of North Texas. James is motivated by helping families and individuals in need, believes firmly in the art and science of fundraising, and places donor care and fulfillment at the center of his approach and style.

He has over 15 years of experience in the nonprofit sector as a front-line fundraiser, social architect, strategist, and revenue and program manager. Before joining The Salvation Army, James served as director of development at Dallas Summer Musicals in Fair Park, Texas, where he played a central role in the organization’s strategic reorganization.

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Mary Freeman, Director of Community Relations for Collin and Denton Counties

Mary Freeman serves as the director of community relations for Collin and Denton Counties for The Salvation Army of North Texas. With over 23 years of experience in the social services field and a lifetime with The Salvation Army, she is committed to developing solutions that support families in times of crisis.

Mary has served in a variety of development roles for both large and emerging nonprofit entities. Mary has held positions with The Salvation Army of North Texas and Atlanta, Dallas Area Habitat for Humanity, and two grassroots educational agencies supporting literacy and outdoor experiential learning in partnership with low-income elementary schools.

Mary is passionate about fulfilling her family’s legacy of caring for those in need. Being raised in a family of Salvation Army ministers, she has seen firsthand the organization’s effectiveness in breaking cycles of poverty, providing hope for the homeless, and transforming the lives of those struggling with substance abuse.

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Ryan Barrera, Director of Community Relations for Tarrant and Ellis Counties

Ryan Barrera is the director of community relations for Tarrant and Ellis Counties for The Salvation Army of North Texas.

In his role, Ryan works to ensure fundraising goals for Tarrant and Ellis Counties are met overseeing a well-functioning and dynamic fundraising team. He works with senior leadership to develop comprehensive development plans for these designated counties and fosters a high level of collaboration amongst the volunteer and fundraising teams.

Prior to joining The Salvation Army, Ryan held multiple development positions within the Texas Health Resources Foundation, a faith-based, nonprofit health system that cares for patients across North Texas. Ryan also served as development manager for the Ronald McDonald House of Fort Worth, and most recently, he was senior development director for Canine Companions for Independence.