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Brighten the Holidays

Brighten the Holidays with The Salvation Army Alabama Louisiana Mississippi Division by bringing joy to families in need. Your contribution can make a significant difference in someone’s life.

Give

Brighten the Holidays

Whether it’s a Christmas gift for children from low-income families or helping The Salvation Army provide supportive services for veteran families, your generosity can light up the holiday season.

Our Family Homeless Prevention and Assistance Program provides crucial support to families at risk of homelessness, ensuring they have a safe and warm place to celebrate the holidays.

We also offer aid to those struggling with utility bills. Your donation to our utility assistance program at The Salvation Army can help those in need with gas bills and keep the heat on for a family in need during the cold winter months.

You may also consider making the holiday season special for a family by contributing to group Christmas gifts for a family or our programs to help teenage mothers with housing that offer stability and support to young mothers and their children.

Our Partners

Sony Music Nashville and Sinclair Broadcast Group partnered with The Salvation Army to help rescue Christmas for millions of Americans in need in 2020. Robert Counts, Adam Doleac, Niko Moon, Mitchell Tenpenny and Rachel Wammack performed Christmas favorites on the Rock the Red Kettle special in an effort to uplift and encourage viewers to help rescue Christmas by supporting The Salvation Army’s relief efforts.

In a year when millions more Americans are in need due to the impacts of COVID-19, and when The Salvation Army expected a 50% decrease in funds raised through the iconic Red Kettles, the need for awareness and public support has been more important than ever.

Produced by Sinclair Broadcast Group, the Rock the Red Kettle special aired exclusively on Sinclair’s free, over-the-top streaming platform STIRR on December 16.

The entire special is now available through The Salvation Army’s partnership with Sony Music Nashville on YouTube.

Here are a Few Things Your Giving Supports:

Homeless shelters

The effects of the COVID-19 pandemic are like those we experienced after disasters like hurricanes Katrina, Ike, and Harvey. Only this time, the losses are across the entire country and will be longer lasting. And as with any disaster, we are there, on the ground, providing physical, emotional, and spiritual support. The Salvation Army serves those in need 365 days a year through homeless shelters, traditional housing, permanent supportive housing, and re-entry resources.

Grocery Assistance

According to recent U.S. Census Bureau statistics, “26 million adults – 10.8% of all adults in the country – reported that their household sometimes or often didn’t have enough to eat in the past seven days” because of the COVID-19 pandemic. We’ve already seen it. Grocery delivery is the most requested service The Salvation Army has been providing during the pandemic. Our food pantries and meal programs will be stretched to capacity to fulfill the need this holiday season, so we’ll need your generosity to make sure no one goes unfed.

Angel Tree Program

Economic pressures from the COVID-19 pandemic will force millions of parents to choose between paying rent/utilities and buying Christmas presents. In fact, we expect an additional 1.6 million more people will seek our help to make Christmas brighter this year. In a typical year, we put new clothes and toys under the tree for 1 million children who usually must go without Christmas gifts. Anonymous donors adopt these little “angels” in an expanding Christmas tradition that makes the season more rewarding for the gift giver and happier for the receiver. This year, please consider taking a few more angels off the tree or donating gifts in bulk.

Bill-Pay Assistance

The coronavirus pandemic has wreaked havoc on families who were already struggling to pay the bills. In fact, about 12 million families missed mortgage or rent payments in March. Of those, 7.8 million families are also struggling to provide meals, an increase of 1.8 million families since before the pandemic. The devastation is along the lines of the 2008 recession, with 8 million families in danger of missing their mortgage payments or rent.

The Salvation Army helps struggling households pay their utility bills, offsetting the added financial burdens that come with Christmas-season expenses. This allows low-income families to maintain self-dignity and stability while keeping up with their bills and keeping the heat on during those cold winter months.