Central Virginia Area Command to Participate in National Commander Red Kettle Challenge
The Charity Encourages the Central Virginia Community to Unite in Supporting Local Families in Need and Make a Difference This Holiday Season. All Monies Raised Stays Local.
RICHMOND, VA (Dec. 9, 2024) — The Salvation Army Central Virginia Area Command is gearing up to take part in the National Commander’s Red Kettle Challenge, an annual day of fundraising across the country, issued by Commissioner Kenneth G. Hodder, the organization’s national commander. The challenge will take place on Saturday, December 14, and calls on Salvation Army officers, staff, volunteers and supporters nationwide to raise more donations than Commissioner Hodder himself in just four hours. The national goal is to raise $2 million, with all funds supporting vital services in local communities.
A live video stream of bell ringing at Red Kettles nationwide will be shared on The Salvation Army’s Facebook page, along with pop-in chats from local Salvation Army locations across the country.
“Building on past successes, we’re raising the bar even higher this year,” said Major Samuel Kim, Area Commander of The Salvation Army Central Virginia. “With the growing needs in our community, the National Commander’s Red Kettle Challenge presents a powerful chance to make a significant impact. We invite everyone in the Greater Richmond Area to participate and help us meet the community’s need.” All funds raised through the Red Kettles stay local to support services not only during the holidays but also all year.
Area Commanders, Majors Samuel and
Christine Kim with the Captain Kettle mascot.
Area Commander, Major Samuel Kim, plays
Christmas songs on his musical saw.
Commissioner Hodder’s challenge aims to unite people across the country in giving back.
To support The Salvation Army Central Virginia this holiday season, you can choose one of the following methods to give at www.salvationarmycentralva.org:
- Donate at a Red Kettle: Join us in person at the Short Pump Walmart (11400 W Broad Street) on December 14, 12 – 1 p.m. to make your contribution directly at the kettle. Contactless, digital payment via Tip Tap will be available.
- Give Online: Sign up for a sustaining gift of $25 a month.
- Volunteer and Be a Bell Ringer: Sign up as a group or individual to assist at a Red Kettle at www.registertoring.com.
- Host a Virtual Kettle: Support us digitally. Share your link on social media to encourage friends, colleagues or family to donate. Turn it into a fun competition.
- Volunteer to distribute Angel Tree gifts: Sign up to help distribute gift during Distribution Week on December 17-19.
For more information or to support The Salvation Army Central Virginia, visit us at www.salvationarmycentralva.org, or follow us @SalArmyRVA on Facebook, Instagram, LinkedIn.
Learn more about the background of the National Commander Red Kettle Challenge.
About The Salvation Army
The Salvation Army annually helps more than 25 million Americans overcome poverty, addiction and economic hardships through a range of social services and youth programs and is #DoingTheMostGood at 7,600 centers around the country. Since 1885, The Salvation Army has been serving the Richmond area, and today, The Salvation Army Central Virginia Area Command meets needs across 16 localities through the Men and Families Housing First Shelter, Inclement Weather Shelter, food assistance, canteen ministry, rent and utility assistance, The Salvation Army Boys & Girls Club and the Corps/Church. For more information, visit salvationarmycentralva.org. Follow us on Facebook, Instagram, X and LinkedIn @SalArmyRVA and #DoingTheMostGood.
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