Give With Joy: The Salvation Army Launches Holiday Giving Campaign
NORTH TEXAS (November 6, 2026) — The Salvation Army of North Texas is kicking off its annual holiday campaign to raise funds and mobilize volunteers that support families and individuals in need this holiday season and throughout the year.
Nearly half of The Salvation Army’s annual revenue is raised between October and December, making holiday giving essential to sustaining programs and services in six counties throughout the year. Thanks to the generosity of North Texans, support and donations made to the Red Kettle Campaign and Angel Tree program allow The Salvation Army to provide food assistance, shelter, addiction recovery services, housing assistance, Christmas gifts to families and individuals in need, and other essential programs that break the cycles of poverty, addiction, and homelessness.
In 2026, The Salvation Army of North Texas saw a rise in need for a variety of the essential services and comprehensive care programs it provides. From October 2025 through September 2026, The Salvation Army:
- Distributed 10% more pounds of food (more than 4,390,000 in 2026)
- Delivered 14% more nights of shelter (more than 300,000 in 2026)
- Served 8% more meals to individuals facing homelessness (nearly 750,000 in 2026)
- Connected 9% more individuals to permanent housing (more than 1,700 in 2026)
The Salvation Army of North Texas also provided addiction recovery services to more than 3,700 individuals, counseling services to more than 38,000 individuals, and worship to more than 47,000 individuals.
Backed by 131 years of expertise, The Salvation Army is uniquely positioned to respond and meet the changing needs of its communities. With a footprint of approximately 4,000 square miles across Dallas, Tarrant and Ellis, Denton and Collin, and Rockwall Counties, The Salvation Army offers wraparound services and comprehensive case management, reaching its most vulnerable neighbors in every pocket of North Texas.
“The Salvation Army is dedicated not only to transforming the lives of our neighbors, but our city. We are incredibly grateful that one of the ways we get to do that each year is through our Christmas campaign, ” said Major Rob Webb, area commander for The Salvation Army of North Texas. “For many families, the holidays come with a lot of uncertainty and financial strain. Some households may be torn between purchasing presents to put under the tree and putting food on the table. Thanks to the support of the community, we can ensure that thousands of families and individuals who need it most experience joy this Christmas and all year long.”
One of the most recognizable ways to give is through the annual Red Kettle Campaign. The money raised through the Red Kettle Campaign allows The Salvation Army to provide both immediate and long-term services that meet urgent physical needs of food and shelter, while encouraging stability and self-sufficiency through comprehensive case management. Red Kettles will launch on Thanksgiving Day, Nov. 26, with a performance by Miranda Lambert at the iconic Red Kettle Kickoff Halftime Show during the Dallas Cowboys game. This year, the campaign will provide a unique opportunity for North Texans to give in celebration of the holiday tradition’s 30th anniversary.
Interested supporters can also make Christmas morning brighter through the Angel Tree program, which is the largest in the world in North Texas. Each year, the program connects generous donors with children, seniors, and adults with special needs who might otherwise go without Christmas gifts.
There are several ways to Give with Joy this holiday season and help sustain The Salvation Army’s work throughout the year:
- Donate in-person or online. Every dollar stays within the community in which it is given
- Adopt an Angel through the Angel Tree program starting November 6 to provide Christmas gifts to a child, senior, or adult with special needs
- Register to ring a bell at a Red Kettle near you or start a Virtual Red Kettle
- Sign up to volunteer at The Salvation Army location in your community to help distribute groceries, serve meals, staff youth programs, create hygiene kits, and more
With the generosity and support of the community, The Salvation Army of North Texas can reach our most vulnerable neighbors this holiday season and year-round.
To learn more, visit SalvationArmyNorthTexas.org/Christmas.
About The Salvation Army of North Texas
The Salvation Army of North Texas provides a range of services to combat poverty, addiction, and homelessness at 21 centers of operation in Dallas and Rockwall, Tarrant and Ellis, and Denton and Collin counties. Faithful to our mission, The Salvation Army enables God-empowered transformations of individuals and society through food assistance, shelter, rehabilitation, counseling, spiritual support, mentoring and job placement, and more. For more information, visit SalvationArmyNorthTexas.org.
Media Contact:
Ntxmedia@genuinearticlecomms.com
McKenzie Rentie, The Salvation Army of North Texas, 972-322-4227
Alex Edwards, The Salvation Army of North Texas, 281-248-3829