Nationally Televised Performance to Kick Off The Salvation Army’s 134th Red Kettle Campaign

Lainey Wilson will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the New York Giants, airing on FOX at 4:30 PM Eastern on 11/28/2024.

The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind, the Red Kettle Campaign. A Cowboys tradition for 28 years, the halftime show puts a national spotlight on the needs of millions during the holiday season and all year long, issuing a rallying cry to donate to The Salvation Army. Funds raised in 2023 supported services for more than 27 million people living in America. With the help of the Dallas Cowboys, The Salvation Army has raised more than $3 billion since the Red Kettle Kickoff began.  

Read the article Brighten the Holidays

Join us in making a local impact

Make a real difference in your local community by choosing a time to ring at a Red Kettle. Your shift can bring hope, joy, and much-needed assistance to those in need. Together, we can spread the Christmas spirit and create lasting change. Whether you volunteer in person or support through a virtual fundraiser, your involvement is a gift that keeps on giving. Thank you for joining our mission!

Volunteer at a Local Center Ring at a Red Kettle