The Salvation Army is grateful for all of the resources we receive from the community. For many of our partners, giving a gift of stock is a great option. It’s beneficial to the person that gives and to The Salvation Army. These gifts are not only helpful to our partners because of the potential tax benefits, but also because of the way that an initial investment can be multiplied into greater impact in the community. For The Salvation Army, we receive a greater proportion of the proceeds from these gifts and that translates directly into more changed lives. More children. More families. When you give stock, it makes a real difference.